About the Role

You are a dynamic, creative, and culturally attuned digital storyteller with a passion for healthcare communications and brand building. You possess an innate ability to translate complex medical information into engaging, accessible, and compliant social media content. Driven by a desire to educate and inspire, you seamlessly blend creative visual design with rigorous data analysis to elevate healthcare brands in an increasingly competitive digital landscape.

Experience

3+ years of dedicated professional experience managing corporate or brand social media channels, preferably within the healthcare, wellness, or highly regulated pharmaceutical sectors.
Proven track record of developing and executing organic and paid social media strategies that resulted in measurable audience growth, high community engagement, and positive brand sentiment.
Demonstrated success in cross-functional collaboration with marketing, PR, and clinical teams.

Key Responsibilities

Managed multi-channel social media calendars and executed comprehensive content plans across Facebook, Instagram, LinkedIn, and TikTok.
Designed thumb-stopping visual assets and edited dynamic video content using Canva, Adobe Creative Cloud, and CapCut.
Oversaw daily community management, addressing user inquiries, moderating comments, and fostering a supportive online community.
Analyzed campaign performance using Google Analytics and Meta Business Suite to generate weekly and monthly reporting insights.
Leveraged AI copywriting and brainstorming tools like ChatGPT to scale content ideation while maintaining strict brand voice consistency.

Required Skills

Technical (must-have): Advanced proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
Core competencies (must-have): Social media marketing, healthcare marketing, content creation, copywriting, social media strategy, community management, healthcare communications, content planning, analytics and reporting, brand management.
Soft skills (nice-to-have): Exceptional written and verbal communication, empathy in patient communications, acute attention to detail, adaptability to rapid algorithm changes, strong creative problem-solving.

Education & Certification

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
Relevant professional certifications in digital marketing, social media management, Google Ads, or healthcare compliance are strongly preferred.

Additional Requirements

Familiarity with HIPAA guidelines and FDA regulations regarding pharmaceutical and healthcare advertising on social media is a distinct advantage.
Experience managing crisis communications or sensitive community moderation in a healthcare context.
Portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is highly encouraged.

Open positions

Social Media Marketing Associate

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